Many e-commerce dealers simply use photographs of the products they sell or the manufacturer’s description to promote their sales. Added to that they also add insufficient descriptions in other areas of their website, this generates inconsistencies throughout the pages of the website making it hard for users to browse through the site.

When creating product descriptions and copy writing for e-commerce retailers, you should keep in mind two main objectives; Persuade users that the product is just what they need and create a relationship based on trust.

Imagine you are a potential client and would love to touch and hold the product in your hands for a better assessment of quality and preference. Well, you cannot do that can you? This is why the more vivid a description is, the easier it is for the readers to imagine they are actually touching and looking at the product in person.

If you can foresee the users’ needs and create a setting of trust, which can convince them that the products you are selling are of the best quality then you have generated a new client. It is easier said than done, but it can be achieved with the use of effective copy writing.

Your descriptions and content need to written in the right tone, which has to be both appealing and informative. List all the benefits and how the product can be useful to the reader and what service he or she may expect from your website. When the content of a website is clear and reliable then people will naturally assume that your products are too.

The formatting of text is important and the use of bullets and paragraph settings is a good way to make the content more readable and appealing to read through. The use of paragraphs and bullets will add movement and appeal to the overall text provoking a more positive response.

A basic element to focus on for effective copy writing is to keep it easy to read through along with other important issues. Sentences that are too long to follow will bore people. People who cannot be bothered to read the description will not be convinced in buying the product.

Clichés and unnecessary jargon should also be avoided as it distracts the readers’ attention. Readers may also be unacquainted with some expressions and will not understand what it is you are trying to imply. You are trying to persuade people to buy your products so cut out all unnecessary words and get to the point.

Word your descriptions as simply as possible and make it easy to understand. Your aim is to clearly describe the product not to make an impression on the readers with your stylish writing. Make sure your tone is appealing as well as the text and use an active voice to describe your products.

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Pride
Draw out your client’s need to be admired by providing a visual link to a higher social status using your product or service.

Link-assistant.com is an example of this, showcasing big brands using their service.
Gluttony
This sin involves over-indulgence. This sin is commonly used on the web as a motivator to buy. Plastered everywhere you can see the word “Unlimited”. Products are commonly offered for a cheap price and come in unlimited quantities.

You can offer something on your site and use the word “Unlimited” often in your marketing.

Mediafire is an example of this, offering unlimited uploads, downloads, storage and much more, which motivates a visitor to buy these features.
Sloth
Sloth means a wasting due to lack of use.  This can also be translated into laziness. These days, people are always looking for ways to make their lives easier.  Providing a service that automates tasks for customers, is a way to appeal to this sin.
Envy
Is a sin that involves a person’s desire to have something that belongs to another?  This generally involves a possession.  Offering a service that is “by invitation only” or one that has levels of membership would create envy between friends.
Lust
This involves an intense, longing or craving. This sin can easily be created in the mind of a customer.  All that is required is to make them crave a product or service so bad that they feel they can’t live without it. Photographs that make them feel as though they are actually touching it and pointing out how good it will make them feel, is the way to work this sin.

Rolex’s website is an example of lust, which engages it’s visitors interestingly.

Greed
Greed is an excessive desire to possess wealth, goods, status or power, with the intention to keep it for one’s self.

Some people will go to great lengths to satisfy this goal.  If you have a service to offer that will provide customers with status and power, speaking directly to this need is the way to this sale.
Wrath
Wrath is a feeling of extreme anger towards something or someone.The way to use this sin is to create controversy.  Controversy creates conversation; if people are talking they will become curious and will visit your website to see what all the fuss is about.  While there, if they have a place to comment, this will draw more attention to your website.  Any publicity is good publicity.
Now you know some of the tactics that can be used to make sales on the web.  You have to keep in mind though, that there is a fine line, when pushing people to sin.  This is not an area where you want to go overboard because it will backfire.  Use discretion between good judgment and enticing people to sin.

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