Strategies for Website Writing

Web Design | on Jul. 04, 2011 | by 0 Comments

Sometimes writing content for web pages may seem boring.  However, if you think about it by looking at the big picture, you would see how powerful your writing will be.  Each time someone visits your page and reads your content, they will be there for at least a few minutes.  Sometimes they may even stay longer.

It’s a good idea to take the time to plan out your content in forms of presentation, grammar and search engine optimization.  What you write may one day be read by a vast audience.  Below are some techniques to creating content that is brilliant.

Devise a Pecking Order
Devise a pecking order for your pages when designing a website.  This will cut down on hours of wasted time, editing.  This can be written by hand or digitally, in bullet form, the reason for it is to construct a quick assembly of main pages as well as sub-pages together with individual descriptions.   Doing this digitally works better because applying the changes is quicker.

About Page: Company information revealing how, where, and when it was founded.  What is the Company mission statement? Why is company better than their competition?

Services: How are projects completed? Are software or tools used? What are company member’s qualifications? Break down each page into sections for quick skimming.

Contact: Provide information: telephone number, email address, and physical location.  Try to include photographs, if possible of company members.  Write a quick description of how clients are taken care of.  Decide whether or not a contact form is necessary.

Share Writing Tasks
Becoming a writer can be difficult for some designers, as they are out of their comfort zone.  To take a bit of the stress away, think about attaining the help of a colleague or friend.  If you are working with someone else you can split up the writing work.  Then you can edit each other’s work.

Optimization for Google
You can’t ignore Google.  If you do, it might take a long time before your website gets indexed.  It’s a fact that Google and content writing goes hand in hand.   To get in good with Google search engine results page only takes a few steps.


Have content broken down into headings H1-H4, or more if necessary.  Semantics are very important to Google and their search for keywords.
Another important element to Google is quality back links.  They consider this to mean that you are a reputable website.

Get Inspiration from the Web


If you need inspiration, look for it on the web.  Find companies that are similar to yours and get ideas. All you have to do is a few searches in Google.   Finding successful businesses, in particular, is the best way to see how to set up your website properly.  Review their content and imagery placement.  Get a feel for the theme of their website.  Use it as a basis for your pecking order.
Do not copy the website verbatim that would be unethical and only lead to problems.  Maintain uniqueness and only loosely base your website on their theme.

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