All good business men or women realize how important it is to make a client happy and sometimes, this involves agreeing that the client is always right. However, this is obviously not always true.
Web designers and developers have often had to change a carefully developed design or theme that presented a lovely color and pattern for an uglier version simply to please a client. Or again a logo that looked perfect at its original size has had to be adapted to double its size so that a client is sure his or her customers cannot help noticing the company’s brand. These requests can often irritate web designers and developers who have spent hours on the refinement of the content and design only to have to change everything again.
No matter, how irritating this may be, sometimes, clients have a plausible reason behind their requests. It is hard to admit but the web designing industry probably has the most biased opinions as far as ideas and projects are concerned. Often designers are so sure that they know much more than any client that they will not take any advice.
Even though you may be an expert in your field, this should not render you completely reticent to advice and new ideas you possibly are not aware of even if you are an expert. There is one key point to keep in mind, that business is business and profit is what you should be focusing on, whichever your business or niche is it applies to all business ventures.
This does not imply that a web designer’s opinions should not be voiced; on the contrary, however, they can be discussed and assessed to consider whether they will work. A web designer should lead his or her client through the process of the project and listen to what the client has to say too.
Often, the delays due to repetitive revisions and untimely requests on the part of clients are the result of a lack of communication. The relationship between a client and web designer is fundamental if a project is to succeed. The initial layout and information you give your clients and how you listen to his or her requests and consider them as plausible is important if you want your project to work smoothly.
The first step that should be taken even before starting to think of what design and tools you may need to create a website is to find out as much about the business as you can. If you do not know who and why users are likely to buy from that website, how are you going to know what elements you need to attract a particular category of people?
You may be an expert designer but you should admit that your client is more likely to have better knowledge when his or her business is at stake. This is why; you should take all the advice concerning the business and then develop a design around these facts. Get to know the company you are designing the website for and communicate with your client, only then are you likely to create a powerful website that will have an impact on users and generate sales for your client.
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