Using printed marketing can sometimes begin to feel futile. There is no way that you can be sure that people are reading what you print. Perhaps people simply throw your brochures and pamphlets in the trash. If you want to use a medium that more people pay attention to, try creating your own post cards.
The ideal situation for someone who is making a postcard is to have people attaching it to their fridge doors. So, how do you go about making a post card that is worthy of the refrigerator? Here are some tips to help you achieve this goal.
Clean design and bright colors
Before your post card can be considered fridge worthy, you have to make sure that it is not thrown away. When someone receives a blank postcard in the mail, the first thing they do is quickly assess it. If they do not immediately like what they see, there is a good chance that they are going to throw it away. If you have images, which take too long to properly focus on, and recognize, your post card is unlikely to pass this first test. Using bright colors and easily recognizable images is a great way to get someone to hold on to your post card.
Philosophy and Humour
If you have successfully passed the first test, and someone has decided to keep your post card, you have to make sure to keep their attention. At a first glance, people like something, which is attractive immediately, but then they like to find something that is a little deeper upon further inspection. If someone has decided to focus their attention on your post card, reward them. Include an interested fact or quote. Add a funny joke or some type of trivia question for them to look at. Your goal is to get a positive reaction out of the person who is looking at your post card. This will help them to engage with it on a higher level, and hopefully, convince them to send it to a friend.
Think laterally
If you have made a postcard that draws people’s attention, you should try to give them something unique to think about or look at. Try out different sizes, shapes, cut outs, or content until you find something that is unique. People like to be challenged and presented with new things. If you can make something that most people will have never seen before, it is likely that your postcard will be used, and more people will read your message. This is the ideal goal of creating a postcard for advertising.
Do not over sell
If you are making a simple postcard, you cannot include too much information. You do not need to include all of the features of your product. You just want people to look at your brand and understand what you primarily do. Make sure that you minimize your sales pitch, or save it for the back section of your postcard.
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