SEO is a term only too familiar with webmaster and even bloggers and it need no emphasis to any online marketer. In a nutshell, SEO can determine how successful your site becomes as if it is done properly, it can give you all the traffic you need. WordPress bloggers and website owners are also not left out in this class. Luckily for all WordPress users, WordPress is just about one of the few sites that are extremely search engine friendly making SEO efforts less taxing. That does not however exempt WordPress users from putting any effort or doing things right. Even with a WordPress site that is highly optimizable, mistakes will keep you from enjoying this feature of WordPress.
The popularity of WordPress blogs has no doubt created a need for SEO features on WordPress. As aforementioned, WordPress has distinguished itself from other blogging and website platforms as a site that is easily optimized. The demand for WordPress SEO plugins is constantly on the rise as the number of users increase as well as the functionality of the site. This is especially due to WordPress evolution as a platform for commercial CMS websites. When applying plugins to your site, problems can arise from the inexperience of the user or faulty programming. Some of the mistakes you can avoid in order to enjoy full use of SEO plugins on WordPress are detailed below.
The first mistake commonly made is with compatibility. There are some plugins that you can install only to find that you cannot use them or they are making your site inoperable. This usually arises from the plug-in not being compatible with the WordPress software installed on your site. There are some plugins that will require a more recent version of WordPress such as the popular ‘Pack’ plug-in that requires version 2.8 or higher. The plug-in may also fail to be compatible with other plugins that you have installed on your page. Ensure that your plugins are compatible with the version of WordPress you are running or at least upgrade the version to accommodate more plugins.
Another SEO mistake that occurs is poorly formed Permalinks or URLs. The permalinks and URLs are very important in the indexing of your site by search engines. They are also cited by other bloggers and social media sites. Make sure your links are intact even after installing a new SEO plug-in and incase you need the plug-in to update the links, ensure that the old URLs are redirected to the new permalinks.
‘Poorly interlinked pages’ is also a mistake that can cost you. The use of links to older posts is very popular among bloggers but what they do not know is that some redundant linking hampers some sites. SEO plugins can fix this but a problem might arise from deletion or change of some links so make sure your links are not affected by the SEO plugins you install. Incorrectly formatted sitemaps created by some SEO should also be taken care of as should any general coding errors that night occur from installation of a new plug-in in order to avoid losing out on SEO.
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