If you wish to achieve an effective website it is fundamental follow certain rules and adapted tools when designing and creating your web pages, in order to attract your readers’ attention and keep traffic flowing on your website.
The use of templates in web designing has made work much easier, enabling even amateurs to create an attractive website in a few easy steps. However there are still a few fundamental rules to follow even though web designers’ work has been simplified.
You need to keep in mind that your focus is to attract readers’ attention. When users come to your website you should be able to draw their attention on specific elements within the pages. These could be links that are essential for a smoother browsing of your website. You can achieve this by contrasting colors, or using different fonts for the text you wish to emphasize.
Space is also fundamental, as if you provide appropriate breaks between sentences this will enhance your text and make it easier for people to read. Keep in mind that readers simply scan web pages, this is why creating breaks and larger space between sentences will emphasize your text.
Padding is the space between the various images on the page and your text, which is needed to create a clear view of the page. You must avoid overlapping elements that can create confusion for readers, and keep these elements contrasting and balanced.
Make browsing as smooth as possible; allowing users to find the information they are looking for easily and quickly. In order to achieve this, structure your website for easy navigation, with clearly visible buttons and links that describe exactly where these will take users.
Choose your fonts according to your audience, as this is a fundamental part of web designing. Each font works differently for each type of audience and theme of your website. Make sure the font is consistent throughout your website once you have chosen which one you will use, and use larger font for headlines and bold or different colored font for important parts of your text.
Optimize your graphics, by using either .gif or .jpg and keep them minimized, as you should aim at using smaller images to minimize website loading times. This also fits in with optimizing your website for search engines. If you create a sitemap, this will help the search engine robots to locate your content. This is why using Meta tags and key words is important, as well as avoiding too much use of JavaScript and Flash.
To make your website stand out, make sure you use a specific branding technique. You can do this by creating a logo that people will recognize and know what they will find when they see your logo. It is important to create a solid and attractive first impression when building your website, with an attractive small graphic which has a strong impact on readers. This should be displayed well and be easily recognizable.
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